Mark Singleton, Vice President of Sales and Marketing
Rudolph Foods Company
As the Vice President of Sales and Marketing at Rudolph Foods Company, the world’s largest manufacturer of pork rinds, Mark Singleton has accumulated diverse experience in sales, marketing and business development. Joining the company in 2003, Singleton has helped to grow the Rudolph Foods brands, including Southern Recipe, Pepe’s and Lee’s pork rinds, as well as Gaslamp Popcorn. Preceding his position at Rudolph Foods, Singleton served as the President of Cantrell International, adding 12 years to his total 25 years in the food industry.
Through brand expansions, the introduction of new brands and the sometimes-volatile food industry, Singleton has helped the company to continue to grow – all while serving the consumer.
Most notably, he helped to pioneer National Pork Rind Appreciation Day by lobbying for the government to recognize the first Sunday in February as such. As a result of his work, Rudolph Foods partners with the Gridiron Greats Assistance Fund annually to advocate for retired National Football League (NFL) players in dire need as well as for National Pork Rind Appreciation Day. This day speaks to both consumers and football fans on Super Bowl Sunday, bringing America’s love for “pigs skins” and pork rinds together for one day.
Most recently, Singleton served as the Chairman of the Snack Food Association, drawing on his experience to create a larger platform for pork rind snacks as the food industry evolves. Reigning as Chairman allowed Singleton to be a voice for the snack food industry before government and provide support to the association’s members through research, education and promotion.
Singleton’s distinguished career began after graduating from Southern Methodist University in 1981, and he now resides in Trophy Club, Texas with his wife, Cheri, as a father of three and a grandfather of two. He is an avid football fan and a lover of all things involving hunting, fishing and outdoor life.